For Political Gain?

The reason I am posting this is not to support Tom Barrett for governor of Wisconsin but to say that I believe he is using this event to further himself in the campaign.  I believe it is wrong that he is using what happened in this way.  While I applaud him for stepping in and helping the grandmother, I don't believe that he should be exploiting the incident for political gain.  If this had been any other Joe Schmo, this story would have been just been another story in the news.